About us
Shaping hospitality’s future
By blending hands-on expertise with a pulse on the latest trends, we make high-quality outcomes achievable—efficiently and thoughtfully. At SelNoir, we’re not just consultants; we’re partners who help you stay ahead, delivering exceptional results with a deep understanding of the industry’s evolving needs.
Founded in 2023, SelNoir Hospitality Consulting was born from a shared passion among seasoned experts to transform hospitality experiences. Our team is here to elevate your vision, focusing on innovative project development, seamless hotel management, and attention to every detail that makes your business thrive. We believe that true success is rooted in a customer-first approach, balanced with a sharp eye on what really matters to your business.
Shaping Hospitality 
The Indian hospitality industry is projected to reach ₹2,750 billion by 2028, growing at a CAGR of 12.3%
THE SELNOIR ETHOS
Transforming Hospitality with Purpose
Growth-Focused Strategy
Step-by-step solutions designed to drive measurable progress for your hospitality business.
Elevated Experiences
Creating unforgettable guest journeys that amplify brand loyalty and satisfaction.
Strategic Precision
Tailored approaches crafted to align with your goals and deliver impactful results.
Success, One Step at a Time
A methodical, result-driven process that transforms your vision into reality.
Our team
Your partners in hospitality
Meet our expert team, dedicated to empowering businesses with tailored financial insights, innovative strategies, and industry-leading expertise to help you reach new heights in growth and resilience.
Kevin Lawless
Executive Director
Kevin Lawless
Executive Director
Jasjit Sandhu
Executive Director
Sujith
Founder & CEO
With over three decades of experience, Sujith specialises in strategically positioning and repositioning hotels, enhancing shareholder value, increasing revenue and market share, improving brand experience and quality, as well as managing assets and Capex. He has held leadership positions as an Area General Manager and Cluster General Manager in renowned properties such as Hilton, Radisson, Accor, Le Meridien, and The Khyber Himalayan Resort.
Kevin
Executive Director & COO
A seasoned hospitality professional with 30 years of experience, Kevin is an expert at revitalizing businesses. Skilled in Budgets, Marketing, Operations and Business Development, Kevin is well equipped to manage the operations in the privately owned and group markets. He has previously taken on leadership roles Middlle East, Africa and India at Danat Hotels & Resorts, Nordic Hotels Nigeria and The Lalit Hotels & Reorts
Jasjit Sandhu
Executive Vice President- Operations
With over 35 years of experience, and a graduate of IHM Pusa and a Management Trainee at Oberoi Centre of Learning & Development, Jasjit has honed his expertise in the culinary arts. From a Corporate Chef to managing in-flight services at Qatar Airways he has also held leadership roles at The Oberoi Hotels and Le Cordon Bleu. His core competencies lie in simple yet detailed food preparations. He has a passion for ingredients and techniques, menu planning, food cost control, and kitchen operation inspections.
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